The genesis of Simon Says Lead became clear to us with our sleeves rolled up in the midst of launching the nonprofit Simon Says Give. With the hard work, determination and unstoppable results we were experiencing – we knew there was one more piece to the puzzle.

Our Purpose. To help individuals and organizations be Unstoppable

Simon Says Lead works with individuals and organizations to become unstoppable in reaching their business goals, with an emphasis on coaching and training leaders at all levels of an organization to achieve strategic business objectives.

Our Approach

We work with our clients to develop business and people strategies to archive desired outcomes.

To be unstoppable, you need loyal followers, a compelling offer, smart systems and creative ways to solve any business problems. Simon Says Lead gives you all that and more.

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Our Team


As CEO of Simon Says Lead, Dina works closely with individuals and clients to uncover their business goals and creatively problem-solve to get results.  Author of Make Unstoppable Simple – creative problem-solving in life and leadership, where she shares her personal leadership story and the secrets of becoming “Unstoppable” in life and business. Over the past 10 years, she has also served as the President of Simon Says Give, a charitable organization founded by her daughter.

Dina possesses a diverse leadership background including senior-level participation at multi-billion dollar companies as well as successfully founding two start-ups. Her unstoppableness comes from collaboration with her teams, clients, and network of “others” to think big and accomplish amazing things in the world together. Those accomplishments include a 2018 Guinness World Records Holder through her work with Simon Says Give.

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Kolbe Certified Consultant

Tamara has twenty-five years' experience connecting the dots. She drives outcomes, builds relationships, creates community and makes an impact not only on the bottom line, but also on the culture of an organization.

Tamara is known as a connector who thrives working in entrepreneurial environments.  Her past experience leading organizations has developed a diverse skillset of business acumen. Tamara is a Professional EOS Implementer helping organizations clarify, simplify and achieve their vision. She is a KOLBE Certified Consultant working along with individuals and organizations to increase their productivity and performance.

Her prior work experience includes being the Executive Director of the James J. Hill Center; Publisher of Minnesota Business, along with 10 community lifestyle titles, Minnesota Bride, Arizona Bride and Wisconsin Bride magazines. Tamara also led sales teams at Twin Cities Public Television and the Saint Paul Pioneer Press.  Tamara is a graduate of the University of Wisconsin Eau Claire, and earned a Mini-MBA in Non-Profit Management from the University of St. Thomas.

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Executive Assistant 

Milena is an operations professional who brings with her the entrepreneurial background of a startup and the executive experience of working in a Fortune 100 company. She has worked across a variety of industries and has a passion for taking a vision and guiding it to completion. She works with an agile mindset and adapts to any environment or team that she is a part of.

Milena plays a key role in financial tracking and reporting and other administrative tasks for Simon Says Lead. She is trained in DiSC and supports our clients with assessments and application of the teachings.

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What clients are saying

"Dina is, for me, the most inspirational force of nature I've ever met in my life."

— Louis Abramowski
Board Vice Chairman

The Book

Make Unstoppable Simple

People want to accomplish more in their life and the Unstoppable Framework is an easy applicable 4-step process that allows you to gain clarity, and move quickly to accomplish your goals.

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Our Nonprofit Partner

Simon Says Give

A non-profit founded by Dina's daughter Mandi in 2011.